Terms & conditions
Terms & conditions
Certain information must be included under your Terms and Conditions. This content can either be incorporated into your Privacy Policy—as long as it is clearly labeled as “Terms & Conditions”—or placed on a standalone page.
The following details are required:
- Brand name
- Company Name
- Types of messages being sent
- Ex. “messages about your request”, appointment confirmation, updates, etc.
- Message frequency disclosure
- “Message frequency may vary”
- Message and data rates may apply
- Customer care information
- Contact information for the business AND “reply HELP for for assistance”
- Opt-out instructions
- Must be explicit.reply STOP to opt-out, and no further messages will be sent
Call To Action:
The disclaimer included on any section of your website where consumer data is collected—such as the Contact Us form—must contain the following information:
IF A PHONE NUMBER IS REQUIRED ON THEIR FORM
- A ? or other explicit consent (yes/no selection, etc.) is required.
- Or make the phone number not required.
- Unless it’s explicitly for SMS like Chat2Text.
ALWAYS REQUIRED:
- Company Name
- Types of messages being sent
- (contact you about your request, appointment confirmation, updates, etc.)
- Message frequency disclosure
- “Message frequency may vary”
- “Message and data rates may apply”
- HELP information
- “Text HELP for help”
- Opt-out instructions
- This MUST indicate no further messages will be sent if a consumer opts out.
- “Text STOP to unsubscribe from any further messages”
- Link to the Privacy Policy and Terms & Conditions
- Not negotiable, needs to be linked.

Example of the CTA you are welcome to use:
By checking this box and signing up for texts, you agree to receive informational messages (appointment reminders, account notifications, etc.) from [Company Name] at the number provided. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP and no further messages will be sent. Reply HELP for help or email us at [Company’s email address] See our “Link to Privacy Policy and Link to Terms & Conditions